英语论文概括、评论、联想和可改进之处
说明：文章内容仅供预览，部分内容可能不全。下载后的文档，内容与下面显示的完全一致。下载之前请确认下面内容是否您想要的，是否完整无缺。
姓名：CM1008 专业：企业管理 学号：20110410141 Summary The paper also tries to discuss on how integrating or separating the service organization from the product organization interacts with service culture. Data are collected through a survey and structural equation modeling is used for the data analysis. The author finds out that: Identified interactions among different elements of service orientation in corporate culture, the positive association between the service orientation of corporate culture and business performance, and the moderating effects of the type of organizational structure on interactions among service-orientation elements in corporate culture. Separating the service and product organization strengthens the creation of a service orientation in the corporate culture, but at the same time, does not affect the link between culture and performance. In addition, compared to the dominant single dimension approach to service orientation in corporate culture, four dimensions are used (service orientation of management values, management behavior, employee values, and employee behavior). Critical comment The traditional marketing based on G-D logic mode, is a kind of sales approach, the sale of enterprise is the specific products. S-D logic as a service to the marketing of a logical form, it more reflects a kind of marketing idea, the enterprise will serve as a marketing tool, manifests the service in the enterprise management performance in the role. In an increasingly competitive market, if the enterprise only relies on customers to buy products after service, it has been difficult to the market and other enterprise competition. Along with the science and technology progress and the development of the social productive forces, the diversification of communication, people's consumption demand change gradually, the level of demand also increase, and to the direction of the diversification development, people pay more attention to the services provided by the product through the whole process of feeling. S-D logic, which increases customers’ satisfaction and conducive to the strengthening of loyalty, not only strengthens the relationship between the enterprise and customers, but also improves the operation of the business situation. Therefore, the use of the S-D logic in enterprise is often related to the management of the enterprise performance, and the status of S-D logic in the enterprise is becoming more and more important. Although the author has emphasized the importance of S-D logic, he hasn’t given the method that deals with some problems in the practice. 姓名：CM1008 专业：企业管理 学号：20110410141 Associative thinking This paper develops hypotheses about the relationships between service culture components and overall performance. These hypotheses are tested in two different organizational contexts: the service organization integrated with product organization and the service organization separated from product organization. In more detail, we first determine if the service orientation in corporate culture is comprised of causal relationships among corporate values and behavior across managerial and employee levels. Second, the association between the service orientation of corporate culture and business performance is tested. Third, the associations between corporate values and behavior, and between the service orientation of corporate culture and overall performance, are tested for interaction or moderating effects on the organizational structure of the service business. Just like the followings: Service orientation of Service orientation of management values management behavior Overall performance Service orientation of Service orientation of employee values employee behavior We can make several changes like this: Service orientation management values of Service orientation management behavior of Overall performance Service orientation employee values of Service orientation employee behavior of 本文来源：https://www.wddqw.com/doc/ac1023fd7c1cfad6185fa701.html